Main menu
Startup India ConsultantsNewsMahindra Agri Solutions invests in startup MeraKisan

Mahindra Agri Solutions invests in startup MeraKisan

Mahindra Univeg today announced investment in Mera Kisan, an e-commerce startup.
He said Mahindra Univeg is a 60:40 joint venture between Mahindra Groups Mahindra Agri Solutions and Belgium-based Univeg (Greenyard Foods).

MeraKisan is an online shopping platform, which sources fresh vegetables and fruits directly from farmers and sell it to the customers.

“Our investment (minority shareholding) in MeraKisan will enable the farmers and the consumers to connect digitally and create a win-win situation for both farmers and customers,” said Ashok Sharma, MD & CEO, Mahindra Agri Solutions Ltd.

It focuses on developing fresh fruit supply chain in India and imports fruits to make high quality produce available to domestic consumers.

He added that Mahindra Agri Solutions interacts with farmers to improve their produce, quality and productivity by providing latest advances in farm technologies and agricultural know how.

“It also helps farmers by linking them to the market to provide better returns for their quality produce and thereby improving their lives,” said Sharma.
Prashanth Patil, CEO-Designate of Mera Kisan, said that leveraging the digital platform, Mera Kisan will ensure delivery of high quality fruits and vegetables at the door step of the consumers.

With this platform, farmers will be benefiting as payments are done to the farmers upfront through online payment gateways, Patil added. PTI SPK NRB ABI


Comments are closed.

Contact Us                

Startup India Consultants
Noida India   

Find Us

About Us

We are committed to make India a startup nation. Our experts keep tabs on all online and offline development on this initiative and disseminate those to our readers. We are your start-to-end companions in your inspiring startup journey. We help you stay productive: from business plans to incubators to tax exemption.

Privacy Policy

We know that for a startup confidentiality of an idea is of paramount importance, and hence we take all measures to protect its privacy, and provide our clients a level playing ground.We sign non disclosure agreement and when inputs are required over your ideas we do that using layers of abstraction. We treat your ideas as ours!